REIGNITE YOUR INNER STRENGTH
Formulated with a potent concentration of glycine and citric acid, it frees your hair
from calcium buildup. Et voilà! The hair returns to its premier state.
Recreates 99% of hair's original strength*
+97% stronger hair*
+82% shinier hair**
+97% inner structure reinforcement*
*Instrumental test after 6 usages of Première Concentré + Bain + Fondant/Masque**Instrumental test after application of Première fondant
KERASTASE CONCENTRÉ ULTRA-RÉPARATEUR HAIR TREATMENT FOR DAMAGED-HAIR
A dual-action decalcifying and repairing pre-shampoo hair treatment by Kerastase for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.
Discover Première Range
Composed of 7 products, Première is the perfect haircare range to repair damaged hair.
Fights the problem of calcium buildup, reconnects broken keratin links and restores the hair to its premier state.
IT'S A PREMIÈRE
If you struggle with damaged hair, you’re not alone. It’s the #1 concern heard in salons!
Discover why water is not your hair's friend with Sydney Sweeney
Listen to the sound of Première with Emily Ratajkowski's ASMR
And discover the strong, shiny and supple hair of Ebonee Davis
THE POWER
OF
LAYERING
For maximum results, we recommend to layer the Première Concentré (do not rinse) with the Première Bain.The key to this technique lies in its ability to work on different layers of your hair, from the outermost shield to the core of each hair fiber.
LEARN MORE
Find Your Perfect Routine
If you have thinner, damaged hair, this routine will decalcify, repair and soften your hair. If you are unsure about your hair type, take our 2-minute quiz to find out!
If you have thicker, damaged hair, this routine will deliver the ultimate inner repair, preventing the risk of future damage due to calcium buildup. If you are unsure about your hair type, take our 2-minute quiz to find out!

Première Active Ingredients
The Première range features complexes with
Glycine, Citric Acid and Peptides.
This system eliminates calcium buildup, deeply repairs the
hair from the inner layer and strengthens the hair for lasting
results.
GLYCINE + CITRIC ACID + PEPTIDE
Damaged hair is the n°1 concern in our salon. It is great to now have a complete exclusive protocol to offer the best repair to our clients.— Hovig Etoyan, Global Professional Ambassador