YOU DARE, WE CARE
Kérastase is the world’s leading luxury professional haircare brand. Since 1964, our goal is to offer exquisite products and bespoke, in-salon treatments, all powered by scientific expertise and professional knowledge.
We are now present in more than 60 countries with a community of over 150,000 hairdressers. We adopt a care-first philosophy that extends beyond our products: to care for all hair types and individuals as well as the world we live in.
Kérastase is the world’s leading luxury professional haircare brand. Since 1964, our goal is to offer exquisite products and bespoke, in-salon treatments, all powered by scientific expertise and professional knowledge.
We are now present in more than 60 countries with a community of over 150,000 hairdressers. We adopt a care-first philosophy that extends beyond our products: to care for all hair types and individuals as well as the world we live in.
Kérastase Is Built Around 3 Key Pillars
PROFESSIONAL
LUXURY
CARE
KÉRASTASE INVENTED
LUXURY HAIRCARE IN 1964
Before Kérastase, hair care was purely about hygiene.
We changed it. We made it about care, about women and their desires.
1964: The Launch Of Kérastase
Our care movement began in the legendary salons of Paris and is based on professional knowledge and scientific expertise. That is how we introduced the first professional comprehensive haircare products including the first bain for the hair and the first care for scalp.
Since the beginning, Kérastase has been at the forefront of developing hairdresser empathy and knowledge as well as tech tools to enhance hair and scalp assessment, with several generations of diagnostic cameras available for use in the salon.
Discover how hair diagnosis is still part of Kérastase more than ever and how we use the latest innovation to better care for the hair.
From Hygiene To Care
Before Kérastase, hair care was purely about hygiene and treating the hair. We changed that. We adopted a care-first philosophy that goes beyond our products, caring for all scalps and all hair types.
In 1973, we launched bain divalent, targeting oily roots and sensitized lengths then, in 1979, our first care mask.
A Skincare-Inspired Approach
We base our approach on a comprehensive care for all hair types, scalps and situations thanks to the power of skin-care inspired nutrients.
In 1984, we launched the iconic Nutritive range followed by other ranges such as Spécifique and Solaire. In 1989, we launched our first hair care serum for dry lengths.
The World’s Leading Luxury Haircare Brand
With a refreshed and more luxurious visual identity as well as ranges that were uplifted with iconic, high-end formulas and exhilriating fragrances, Kérastase developed its luxurious professional edge.
In 2010, two of our most iconic ranges were launched : Chronologiste and Elixir Ultime. This included the Elixir Ultime L’Huile Originale hair oil that has become our most iconic product.
An Alliance Between Professional, Science And Luxury For All Women
Since 2011, we pushed Kérastase’s professional and luxury experience even further when we introduced fusio-dose, a personalized, in-salon professional treatment.
We then went on to create more inclusive ranges such as Genesis in 2020, Curl Manifesto in 2021 and Symbiose in 2023. The brands’ commitment to giving women the power to feel confident has even been extended in 2023 with the launch of our Power Talks program.
KÉRASTASE INVENTED
LUXURY HAIRCARE IN 1964
Before Kérastase, hair care was purely about hygiene.
We changed it. We made it about care, about women and their desires.
1964: The Launch Of Kérastase
Our care movement began in the legendary salons of Paris and is based on professional knowledge and scientific expertise. That is how we introduced the first professional comprehensive haircare products including the first bain for the hair and the first care for scalp.
Since the beginning, Kérastase has been at the forefront of developing hairdresser empathy and knowledge as well as tech tools to enhance hair and scalp assessment, with several generations of diagnostic cameras available for use in the salon.
Discover how hair diagnosis is still part of Kérastase more than ever and how we use the latest innovation to better care for the hair.
From Hygiene To Care
Before Kérastase, hair care was purely about hygiene and treating the hair. We changed that. We adopted a care-first philosophy that goes beyond our products, caring for all scalps and all hair types.
In 1973, we launched bain divalent, targeting oily roots and sensitized lengths then, in 1979, our first care mask.
A Skincare-Inspired Approach
We base our approach on a comprehensive care for all hair types, scalps and situations thanks to the power of skin-care inspired nutrients.
In 1984, we launched the iconic Nutritive range followed by other ranges such as Spécifique and Solaire. In 1989, we launched our first hair care serum for dry lengths.
The World’s Leading Luxury Haircare Brand
With a refreshed and more luxurious visual identity as well as ranges that were uplifted with iconic, high-end formulas and exhilriating fragrances, Kérastase developed its luxurious professional edge.
In 2010, two of our most iconic ranges were launched : Chronologiste and Elixir Ultime. This included the Elixir Ultime L’Huile Originale hair oil that has become our most iconic product.
An Alliance Between Professional, Science And Luxury For All Women
Since 2011, we pushed Kérastase’s professional and luxury experience even further when we introduced fusio-dose, a personalized, in-salon professional treatment.
We then went on to create more inclusive ranges such as Genesis in 2020, Curl Manifesto in 2021 and Symbiose in 2023. The brands’ commitment to giving women the power to feel confident has even been extended in 2023 with the launch of our Power Talks program.
THE UNIQUE ALLIANCE OF
SCIENCE AND LUXURY
We Combine The Most Advanced Hair Technology
With The Most Indulgent Experience
More responsible formulas and exploring green sciences.
More than 60% biobased ingredients.
No animal testing for more than 30 years.
Our Best Actives
HYALURONIC ACID
Hyaluronic acid is a best-in-class humectant and plumper that can retain 1000x its weight in water. Kérastase uses two different forms of it : one deeply hydrates the scalp, while the other has a plumping effect on the fiber.
SALYCILIC ACID
Salycilic acid, a powerful exfoliator, acts on the immediate consequences of dandruff by sliding between the skin cells to dissolve the proteins that link them together.
NIACINAMIDE
A derivative of vitamin B3, niacinamide is a popular skincare ingredient that helps strengthen the hair fiber barrier thanks to its stimulating effect on keratin synthesis.
VITAMIN C
Vitamin C performs many vital functions in the body’s tissues. It neutralizes oxygen free radicals and protects against the oxidation of sebum’s natural lipids.
CENTELLA ASIATICA
Centella Asiatica is a medicinal herb indigenous to Central Asia. Extracts of this traditional regenerative plant have been known to have soothing and antioxidant properties.
AMINEXIL
Aminexil is an active ingredient that has proven its efficacy to prevent hair loss. It inhibits the hardening of collagen around hair follicles – a phenomenon linked to excessive hair-fall.
Our Best Actives
HYALURONIC ACID
Hyaluronic acid is a best-in-class humectant and plumper that can retain 1000x its weight in water. Kérastase uses two different forms of it : one deeply hydrates the scalp, while the other has a plumping effect on the fiber.
SALYCILIC ACID
Salycilic acid, a powerful exfoliator, acts on the immediate consequences of dandruff by sliding between the skin cells to dissolve the proteins that link them together.
NIACINAMIDE
A derivative of vitamin B3, niacinamide is a popular skincare ingredient that helps strengthen the hair fiber barrier thanks to its stimulating effect on keratin synthesis.
VITAMIN C
Vitamin C performs many vital functions in the body’s tissues. It neutralizes oxygen free radicals and protects against the oxidation of sebum’s natural lipids.
CENTELLA ASIATICA
Centella Asiatica is a medicinal herb indigenous to Central Asia. Extracts of this traditional regenerative plant have been known to have soothing and antioxidant properties.
AMINEXIL
Aminexil is an active ingredient that has proven its efficacy to prevent hair loss. It inhibits the hardening of collagen around hair follicles – a phenomenon linked to excessive hair-fall.
Our Brand Ambassadors
Emily Ratajkowski (@emrata) embodies a cool, free-spirited, and confident woman which makes her the perfect Kérastase brand ambassador. As a model, actress, entrepreneur, and writer that has become a prominent figure in the fashion industry, she is also known for advocating for body positivity and speaking up about sexual expression.
Ebonee Davis (@eboneedavis) brings strength and wisdom to the luxury haircare world as a Kérastase brand ambassador. With her unique point of view on visibility and diversity in the fashion industry, she represents a modern approach to inclusive beauty.
An international icon of modern femininity, Sydney Sweeney is our new Global Brand Ambassador. She is truly the woman who can do it all. As an actress, producer and mechanic, her unparalleled talent and passion has seen her catapult to the forefront of popular culture. Get to know her more here.
Our Brand Ambassadors
Emily Ratajkowski (@emrata) embodies a cool, free-spirited, and confident woman which makes her the perfect Kérastase brand ambassador. As a model, actress, entrepreneur, and writer that has become a prominent figure in the fashion industry, she is also known for advocating for body positivity and speaking up about sexual expression.
Ebonee Davis (@eboneedavis) brings strength and wisdom to the luxury haircare world as a Kérastase brand ambassador. With her unique point of view on visibility and diversity in the fashion industry, she represents a modern approach to inclusive beauty.
An international icon of modern femininity, Sydney Sweeney is our new Global Brand Ambassador. She is truly the woman who can do it all. As an actress, producer and mechanic, her unparalleled talent and passion has seen her catapult to the forefront of popular culture. Get to know her more here.
Frequently Asked Questions
The pronunciation of Kérastase can vary – there isn't a single ‘correct’ way to pronounce it! Different languages and regions may have their own unique pronunciation, and even our brand ambassadors may pronounce it differently based on their accents. The beauty of our brand is that it can be embraced and pronounced in various ways, reflecting the diversity of our global audience.
Absolutely, Kérastase has held the prestigious position of being the first luxury haircare brand since its establishment in 1964. This reputation has been earned through a commitment to creating high-quality products that not only deliver exceptional results but also offer a sensorial experience through delightful fragrances and luxurious textures. Our dedication to luxury in haircare has made us a trusted choice for those seeking the best in haircare.
Kérastase is proudly a French-based brand, with its roots originating in the vibrant city of Paris, France. This rich French heritage is reflected in our products, which often draw inspiration from the elegance and sophistication associated with French beauty and style.
While Kérastase is a French brand, our products are actually manufactured in Burgos, Spain. This location is where our high-quality products are crafted, ensuring that they meet the exacting standards of excellence that our brand is known for.
At Kérastase, we are deeply committed to safety and sustainability. Over 60% of our ingredients are biobased, reflecting our dedication to environmentally friendly practices. Looking ahead, we have ambitious goals to incorporate green science technologies into all our products by 2030. To learn more about our sustainability commitments, you can visit our Commitments page for detailed information on our efforts in this regard.
Kérastase has been a pioneer in the commitment to a world without animal testing for over three decades. We have actively embraced alternative methods for assessing the safety of our products that do not involve testing on animals. Our dedication to cruelty-free practices is a core part of our brand ethos, and you can find further details on this matter on our website.
At Kérastase, we understand that each individual's hair is unique, and the ‘best’ product can vary depending on your specific hair type and scalp condition. That's why we offer a wide range of products tailored to address various hair and scalp needs. To help you discover which products are best for you, we provide an online diagnosis tool. By using this tool, you can identify your hair type and receive personalized recommendations for the most suitable Kérastase products to meet your needs.
